{"id":2359,"date":"2026-02-27T11:33:01","date_gmt":"2026-02-27T09:33:01","guid":{"rendered":"https:\/\/knowledge.verdeinmed.eu\/sl\/?p=2359"},"modified":"2026-03-06T11:43:23","modified_gmt":"2026-03-06T09:43:23","slug":"trajnost-in-dediscina-v-ospredju-olimpijskih-uniform-milano-cortina-2026","status":"publish","type":"post","link":"https:\/\/knowledge.verdeinmed.eu\/sl\/blog\/2026\/02\/27\/trajnost-in-dediscina-v-ospredju-olimpijskih-uniform-milano-cortina-2026\/","title":{"rendered":"Trajnost in dedi\u0161\u010dina v ospredju olimpijskih uniform Milano-Cortina 2026"},"content":{"rendered":"<p>Reprezentan\u010dni dresi za Milano\u2011Cortina 2026 zimske olimpijske igre ka\u017eejo napredek pri uporabi recikliranih materialov, ve\u010dji vzdr\u017eljivosti obla\u010dil in modularnem oblikovanju. Hkrati pa razkrivajo tudi izzive trajnosti v \u0161portni modi, kjer vidnost velikih dogodkov pogosto prevlada nad dejansko trajnostjo.<\/p>\n<p>Nekatere reprezentance so trajnost poudarile s tehnolo\u0161kimi re\u0161itvami. Uniforme ekipe ZDA, ki jih je oblikoval Ralph Lauren, vklju\u010dujejo <a href=\"https:\/\/www.forbes.com\/sites\/elizabethgracecoyne\/2026\/02\/07\/team-usas-opening-ceremony-outfits-reflect-a-broader-shift-in-sustainable-sportswear-textiles\/\" target=\"_blank\" rel=\"noopener\">lokalno pridobljeno volno<\/a> in sledljivost materialov. Kanadska reprezentanca je v sodelovanju z Lululemon predstavila bolj <a href=\"https:\/\/corporate.lululemon.com\/media\/press-releases\/2025\/11-18-2025-161021344\" target=\"_blank\" rel=\"noopener\">vklju\u010dujo\u010da obla\u010dila<\/a>, med drugim prilagodljivo obutev, kroje za sede\u010di polo\u017eaj, trpe\u017ene materiale ter dodatke, kot so brajlova pisava in magnetne zadrge.<\/p>\n<p>\u0160vedska delegacija je ubrala druga\u010den pristop. Obla\u010dila znamke <a href=\"https:\/\/www.uniqlo.com\/se\/en\/special-feature\/sweden-olympic-paralympic-collection-2026\" target=\"_blank\" rel=\"noopener\">Uniqlo<\/a> vklju\u010dujejo tehnologije HEATTECH in DRY-EX ter reciklirane materiale, hkrati pa so zasnovane tako, da jih je mogo\u010de po igrah vklju\u010diti v <a href=\"https:\/\/the-ethos.co\/how-slow-fashion-shaped-the-milano-cortina-2026-olympic-opening-ceremony\/\" target=\"_blank\" rel=\"noopener\">program zbiranja in recikliranja Re.Uniqlo<\/a>.<\/p>\n<p>Trajnost pa ni bila predstavljena le skozi tehnologijo. Dresi mongolske reprezentance, ki jih je oblikoval Goyol Cashmere, izpostavljajo tradicionalne kroje in naravna vlakna, s \u010dimer poudarjajo nacionalno tekstilno dedi\u0161\u010dino. Italijansko reprezentanco je za otvoritveno slovesnost oblekel Emporio Armani.<\/p>\n<p>Kljub napredku ostajajo odprta vpra\u0161anja glede dejanskega vpliva reprezentan\u010dne \u0161portne mode na okolje. Kompleksne kombinacije materialov, omejene serije in izrazito &#8220;brendiranje&#8221; lahko ote\u017eijo recikliranje. Olimpijske igre sicer ostajajo pomemben prostor za preizku\u0161anje inovacij, vendar bo prihodnji izziv predvsem prehod od trajnostnih zgodb k merljivim kro\u017enim re\u0161itvam v tekstilni industriji.<\/p>\n<p>Izvorni \u010dlanek je na voljo: <a href=\"https:\/\/transition-pathways.europa.eu\/textiles\/opinions\/beyond-performance-sustainability-and-heritage-narratives-milano-cortina-2026\" target=\"_blank\" rel=\"noopener\">Beyond performance: sustainability and heritage narratives in the Milano-Cortina 2026 Winter Olympics uniforms | EU Textiles Ecosystem Platform<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Reprezentan\u010dni dresi za Milano\u2011Cortina 2026 zimske olimpijske igre ka\u017eejo napredek pri uporabi recikliranih materialov, ve\u010dji vzdr\u017eljivosti obla\u010dil in modularnem oblikovanju. Hkrati pa razkrivajo tudi izzive trajnosti v \u0161portni modi, kjer vidnost velikih dogodkov pogosto prevlada nad dejansko trajnostjo. Nekatere reprezentance so trajnost poudarile s tehnolo\u0161kimi&#8230;<\/p>\n","protected":false},"author":7,"featured_media":2360,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_bbp_topic_count":0,"_bbp_reply_count":0,"_bbp_total_topic_count":0,"_bbp_total_reply_count":0,"_bbp_voice_count":0,"_bbp_anonymous_reply_count":0,"_bbp_topic_count_hidden":0,"_bbp_reply_count_hidden":0,"_bbp_forum_subforum_count":0,"inline_featured_image":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-2359","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"_links":{"self":[{"href":"https:\/\/knowledge.verdeinmed.eu\/sl\/wp-json\/wp\/v2\/posts\/2359","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/knowledge.verdeinmed.eu\/sl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/knowledge.verdeinmed.eu\/sl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/knowledge.verdeinmed.eu\/sl\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/knowledge.verdeinmed.eu\/sl\/wp-json\/wp\/v2\/comments?post=2359"}],"version-history":[{"count":1,"href":"https:\/\/knowledge.verdeinmed.eu\/sl\/wp-json\/wp\/v2\/posts\/2359\/revisions"}],"predecessor-version":[{"id":2361,"href":"https:\/\/knowledge.verdeinmed.eu\/sl\/wp-json\/wp\/v2\/posts\/2359\/revisions\/2361"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/knowledge.verdeinmed.eu\/sl\/wp-json\/wp\/v2\/media\/2360"}],"wp:attachment":[{"href":"https:\/\/knowledge.verdeinmed.eu\/sl\/wp-json\/wp\/v2\/media?parent=2359"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/knowledge.verdeinmed.eu\/sl\/wp-json\/wp\/v2\/categories?post=2359"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/knowledge.verdeinmed.eu\/sl\/wp-json\/wp\/v2\/tags?post=2359"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}