{"id":2018,"date":"2025-07-25T15:29:12","date_gmt":"2025-07-25T12:29:12","guid":{"rendered":"https:\/\/knowledge.verdeinmed.eu\/sl\/?p=2018"},"modified":"2025-08-14T12:42:27","modified_gmt":"2025-08-14T09:42:27","slug":"proti-zavajajocim-zelenim-trditvam-vecja-transparentnost-za-potrosnike","status":"publish","type":"post","link":"https:\/\/knowledge.verdeinmed.eu\/sl\/blog\/2025\/07\/25\/proti-zavajajocim-zelenim-trditvam-vecja-transparentnost-za-potrosnike\/","title":{"rendered":"Proti zavajajo\u010dim zelenim trditvam: Ve\u010dja transparentnost za potro\u0161nike"},"content":{"rendered":"<p>Evropska komisija je pripravila predlog direktive, ki uvaja jasna pravila za preverjanje okoljskih trditev podjetij. Namen zakonodaje je za\u0161\u010dititi potro\u0161nike pred t. i. <em>&#8220;greenwashingom&#8221;<\/em> ter zagotoviti verodostojne in preverljive okoljske oznake na izdelkih in storitvah.<\/p>\n<p>Podjetja bodo morala za vsako okoljsko trditev predlo\u017eiti neodvisne in znanstveno utemeljene dokaze. S tem \u017eeli Evropska unija spodbuditi po\u0161teno konkurenco, pove\u010dati zaupanje potro\u0161nikov in pospe\u0161iti prehod v bolj trajnostno in kro\u017eno gospodarstvo.<\/p>\n<p>Gre za pomemben korak k ve\u010dji odgovornosti v tr\u017eenju okoljskih koristi izdelkov in storitev.<\/p>\n<ul>\n<li>Ve\u010d o predlogu direktive si lahko preberete tukaj: https:\/\/environment.ec.europa.eu\/topics\/circular-economy\/green-claims_en<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Evropska komisija je pripravila predlog direktive, ki uvaja jasna pravila za preverjanje okoljskih trditev podjetij. Namen zakonodaje je za\u0161\u010dititi potro\u0161nike pred t. i. &#8220;greenwashingom&#8221; ter zagotoviti verodostojne in preverljive okoljske oznake na izdelkih in storitvah. Podjetja bodo morala za vsako okoljsko trditev predlo\u017eiti neodvisne in&#8230;<\/p>\n","protected":false},"author":7,"featured_media":2086,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_bbp_topic_count":0,"_bbp_reply_count":0,"_bbp_total_topic_count":0,"_bbp_total_reply_count":0,"_bbp_voice_count":0,"_bbp_anonymous_reply_count":0,"_bbp_topic_count_hidden":0,"_bbp_reply_count_hidden":0,"_bbp_forum_subforum_count":0,"inline_featured_image":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-2018","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"_links":{"self":[{"href":"https:\/\/knowledge.verdeinmed.eu\/sl\/wp-json\/wp\/v2\/posts\/2018","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/knowledge.verdeinmed.eu\/sl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/knowledge.verdeinmed.eu\/sl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/knowledge.verdeinmed.eu\/sl\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/knowledge.verdeinmed.eu\/sl\/wp-json\/wp\/v2\/comments?post=2018"}],"version-history":[{"count":2,"href":"https:\/\/knowledge.verdeinmed.eu\/sl\/wp-json\/wp\/v2\/posts\/2018\/revisions"}],"predecessor-version":[{"id":2087,"href":"https:\/\/knowledge.verdeinmed.eu\/sl\/wp-json\/wp\/v2\/posts\/2018\/revisions\/2087"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/knowledge.verdeinmed.eu\/sl\/wp-json\/wp\/v2\/media\/2086"}],"wp:attachment":[{"href":"https:\/\/knowledge.verdeinmed.eu\/sl\/wp-json\/wp\/v2\/media?parent=2018"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/knowledge.verdeinmed.eu\/sl\/wp-json\/wp\/v2\/categories?post=2018"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/knowledge.verdeinmed.eu\/sl\/wp-json\/wp\/v2\/tags?post=2018"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}